Oct 2011

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” and the animus is the equivalent to women of that of men. “Like the anima, the animus has three roots: the collective image of a man that a woman acquires, her own experiences with men in her life, and the latent male principle in herself. ” Gillabel, n. d We possess the opposite in an unconscious mind state for example if you are a female in a conscious state you possess an animus and an unconscious state you possess an anima. Before middle age, Jung suggests that we seek the “opposite and absent gender attributes… in a complementary partner”. OShaugnessy, 2002 We’ve all heard the saying ‘Opposites attract’ and this is evident of that. And when I say that I don’t mean that there wont be some similarities between the couple just that there will be certain attributes that are the opposite of that of their partner. Jung puts forward the idea that after middle age we discover our inner feminine/masculine in ourselves. Google Inc. n. d .

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Oct 2011

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Unclear Call to ActionThis is the big component that many sites fail to include. Their call to action is missing or is very weak. A call to action is a strong invitation to have a prospect interact with your business. A call to action can be pretty vague to very specific – such as getting a quote, obtaining a free report, signing up to a newsletter, purchasing a product or service. Most marketers are confident about their ability to make clear calls to action, but not many small business Websites do a good enough job of them. To correct this, think about how you plan to generate or educate leads.

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